Now downloadable on our mobile site too, 'Don’t Swipe Left' looks at the phenomenon of 'Tinderisation' (ultra rapid yes/no digital decisions) and what it means for the choices people will make about brands. An anthropologist, psychotherapist, semiotician, cultural strategist, entrepreneur, data analyst and brand strategist came together to triangulate their thinking around the issue. From which came one, multi faceted view...and 8 things you need to know about choice and meaning in the digital age.